March 23, 2017 / by Shannon Edwards">Shannon Edwards / No Comments

Playful Cashmere and more – time to check out Chinti and Parker

In addition to providing our public sector users with fantastic discounts, we are also passionate about fostering a discovery of brands you might not yet know about. One of our favourites is Chinti and Parker. Renowned for their playful cashmere statement sweaters, the London-based luxury brand launched in 2009 to bring a new level of tactility to contemporary womenswear.

 

 

Classics with a Twist

The brand’s ready-to-wear collections are inspired by modern knitwear, jersey, tailoring and accessories elevated with humour and unexpected details, and their classic-with-a-twist essence has a loyal following of women that include Alexa Chung, Olivia Palermo, Gwyneth Paltrow, Emma Watson, Kate Bosworth, Poppy Delevingne, and Olivia Wilde.

 

A bit of background…

With a passion for innovative knit design, cousins Anna Singh and Rachael Wood founded Chinti and Parker out of their love of elevated off-duty staples, but wanted to add a twist – that extra something. With strong professional backgrounds in fashion and beauty, yet armed with an inherent understanding of what women feel good in, Anna and Rachael sought to combine a playful approach with timeless techniques, and to inject colour, texture and spirit into the current market. They saw an opportunity to use cashmere in distinctive new ways, creating ready-to-wear collections elevated by time-honoured textile processes.

 

Iconic Styles

Playing with intarsia (a method of knitting with a number of colours, in which a separate length or ball of yarn is used) has allowed Chinti to create the experimental knitwear they’re known for. Some of their most iconic styles are the Star Sweater, the Love Sweater and a variety of Breton styles. Experimenting with stripes each season, Bretons are sometimes oversized or with unexpected motifs such as hearts.

In addition to their main four seasonal collections, Chinti and Parker regularly launches exclusive novel capsule collections and fun collaborations with characters such as Miffy (past) and Moomin (launches August ’17). Currently, they’ve launched a collection of exclusive Zodiac Sweaters in 100% cashmere, with a unique colourway to reflect the personality of each sign.

 

 

Luxury Craftsmanship

By using the finest cottons, softest cashmere and lightest merinos, and working with the most respected mills, the brand experiments with knit, stays loyal to luxury craftsmanship and is effortless in style. Chinti and Parker is the perfect brand for effortless yet polished wear-anywhere outfits.

 

 

 

 

Author: Shannon Edwards

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