January 17, 2017 / by Shannon Edwards">Shannon Edwards / No Comments

Actress Uma Thurman Fronts FitFlop ‘Superwoman’ Campaign

FitFlop, home of the first ergonomic sandal, has hailed 2017 as a year that they celebrate the high-achieving women who are loyal to the brand and wear FitFlop on a regular basis. Women are busy, which is why every single shoe, sandal and boot in the FitFlop collection has been designed with them in mind. Our Heart Cart team are big fans of the brand and excited to share an offer with our public sector users.

The first ergonomic FitFlop sandal – Walkstar™ 1 – launched in 2007 when the brand’s very own superwoman, Marcia Kilgore, beauty industry entrepreneur and multi-tasking mother, founded FitFlop on the simple belief that comfort and style needn’t be mutually exclusive. This week, it was announced that actress, Uma Thurman, will feature in FitFlop’s Spring/Summer 17 global advertising campaign (photographed in New York by award-winning photographer Stefan Ruiz).

Uma Thurman wears the iQushion™ in yellow bubbles. © Photo by Stefan Ruiz

Why Uma is a FitFlop Superwoman

Chosen for her strength, elegance and individualism, Thurman is the brand’s first chosen ‘superwoman’ in a vibrant campaign developed by Global Brand Director Shubhankar Ray.

“When I imagine superwomen I think of mothers. I think of all the women who are taking care of their children, their parents and contributing to society, working and providing for their families,” said Thurman.

The campaign will feature worldwide in major world cities from London to NYC, Milan to Amsterdam and Hong Kong to Tokyo on billboards, bus sides, in print media and online from February 2017.


Uma Thurman wears the Sporty-Pop™ X Lizard-Print High Top Sneaker in nude pink © Photo by Stefan Ruiz

See more here and join the #ForSuperwomen movement!


Author: Shannon Edwards